The History of Aroma Espresso Bar

Lesson Brief Aroma
Aroma Espresso Bar is the most popular coffee house chain in Israel and has even expanded globally.  Aroma was founded in 1994 by two young men from Jerusalem who dreamed of a real espresso bar. Today, Aroma has 125 cafés across Israel and even has its own coffee roastery, bakery, and factory for produce and dressings. The attached video is an interview with an Aroma barista who was  competing in the company's barista competition. We highly recommend you listen to the video in the actual article link, as it is a close transcript to the text.
Additional Vocabulary:

החלה את דרכה

It started out

אֲמִתִי

real

בדְמוּת

In the form of

אלא

however,

כַּנִראֶה

apparently

לְעוֹלָם לֹא

never

אוֹרֶז

rice

מִפְעָל

factory

ירקות ורטבים

Produce and dressings

בְּיוֹתֵר

most

ארומה ישראל

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