Israeli doctors are warning that tobacco giant Phillip Morris is turning Israelis into lab rats by investing a fortune into a new e-cigarette, which still could pose considerable health risks. Doctors have warned that the new product, known as the iQOS, emits harmful chemicals through its steam emissions while Phillip Morris claims that the e-cigarette reduces dangerous chemicals from smoking by 90 percent. The tobacco company has already launched an intense media campaign to penetrate the Israeli market, and one fear in Israel is that the campaign will make Israeli youths think that smoking is an acceptable practice, especially in public places. An Israeli non-profit organization has already filed a petition to the High Court over the Health Ministry's decision to exempt the iQOS from regulation until the U.S. FDA formally regulates the product. Part 2 of this set will begin at האיגודים מגלים Suggested Set: Part I Video Vocabulary:

תעשיית הטבק	The tobacco industry	אידוי	evaporation
מדוברת	Hyped up, talked about (f)	שריפה	burning
ענקית הטבק	Tobacco giant (f)	להתיימר , מתיימר	To pretend
סיגריות קטלו	Cigarettes killed	עדיין לא ברור	Still not clear
לפתח , מפתח	To produce	לאסור לשווק , אוסר לשווק	To prohibit marketing
הדור הבא	The next generation	בכירים	(here) senior executives
חומרים רעילים	Toxic substances	לצפצף , מצפצף	(here) to blatantly disregard
להזהיר , הזהירו	To warn, they warned	היועץ המשפטי	The Attorney General
להכריע , יכריעו	To decide, they’ll decide	בלי הגבלה	Without limitation
לא ייאמן	It’s unbelievable	הימור	Bet, gamble
לדמיין , דמיינו	To imagine, they imagined	עתירות	appeals

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